Client

Client

Cole West

Cole West

work

work

Brand Strategy

Brand Strategy

,

,

Graphic Design

Graphic Design

Year

Year

2025

2025

We began working with CW Group through their urban infill sub-brand, CW Urban. During a brand audit, it became clear the company was investing in multiple sub-brandsCW Urban, Home by CW Urban, CW Land Co., CW Build, and CW Group itselfeach addressing different product types but creating confusion in the market.

We began working with CW Group through their urban infill sub-brand, CW Urban. During a brand audit, it became clear the company was investing in multiple sub-brands—CW Urban, Home by CW Urban, CW Land Co., CW Build, and CW Group itself—each addressing different product types but creating confusion in the market.

Credits

Samuel Lopez

Creative Director

Andrew Storer

Cinematography

Melissa Mabey

Photography

Credits

Samuel Lopez

Creative Director

Andrew Storer

Cinematography

Melissa Mabey

Photography

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