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Neon Desert

Neon Desert

Neon Desert

Client

Client

ThenWhat Brand Lab

ThenWhat Brand Lab

Type

Type

Experiential Design

Experiential Design

,

,

Art Direction

Art Direction

Year

Year

2025

2025

About

About

Neon Desert was the result of a collective of Seniors at the University of Utah. As an experimental production, Grant Barth (ThenWhat) led a design workshop focusing on experiential design and technology. We took over Fice Gallery & Boutique in Downtown Salt Lake City, to host an experiential event telling the story of house music. We designed apparel and environmental graphics, and raised some money for Frankie Knuckles Foundation.

Neon Desert was the result of a collective of Seniors at the University of Utah. As an experimental production, Grant Barth (ThenWhat) led a design workshop focusing on experiential design and technology. We took over Fice Gallery & Boutique in Downtown Salt Lake City, to host an experiential event telling the story of house music. We designed apparel and environmental graphics, and raised some money for Frankie Knuckles Foundation.

Credits

Grant Barth

Executive Producer

Sam Lopez

Apparel Design

Sam Lopez

Environmental Graphics

Design Class '24 - University of Utah

Production Design

Quote

Credits

Grant Barth

Executive Producer

Sam Lopez

Apparel Design

Sam Lopez

Environmental Graphics

Design Class '24 - University of Utah

Production Design

Quote

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