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Neon Desert
Neon Desert
Neon Desert



Client
Client
ThenWhat Brand Lab
ThenWhat Brand Lab
Type
Type
Experiential Design
Experiential Design
,
,
Art Direction
Art Direction
Year
Year
2025
2025
About
About
Neon Desert was the result of a collective of Seniors at the University of Utah. As an experimental production, Grant Barth (ThenWhat) led a design workshop focusing on experiential design and technology. We took over Fice Gallery & Boutique in Downtown Salt Lake City, to host an experiential event telling the story of house music. We designed apparel and environmental graphics, and raised some money for Frankie Knuckles Foundation.
Neon Desert was the result of a collective of Seniors at the University of Utah. As an experimental production, Grant Barth (ThenWhat) led a design workshop focusing on experiential design and technology. We took over Fice Gallery & Boutique in Downtown Salt Lake City, to host an experiential event telling the story of house music. We designed apparel and environmental graphics, and raised some money for Frankie Knuckles Foundation.





















Credits
Grant Barth
Executive Producer
Sam Lopez
Apparel Design
Sam Lopez
Environmental Graphics
Design Class '24 - University of Utah
Production Design
Quote
Credits
Grant Barth
Executive Producer
Sam Lopez
Apparel Design
Sam Lopez
Environmental Graphics
Design Class '24 - University of Utah
Production Design
Quote
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