Client
Client
Client
Mark Robinson & Jaron Ewell
Mark Robinson & Jaron Ewell
Mark Robinson & Jaron Ewell
Total Cost
Total Cost
Total Cost
$6,000 - $12,000
$6,000 - $12,000
$6,000 - $12,000
Timeline
Timeline
Timeline
1-2 Months
1-2 Months
1-2 Months
NØSØ
NØSØ
NØSØ
brief
brief
brief
NOSO isn’t just a name. It’s a mindset. A system built for those who don’t back down from rejection, who see obstacles as opportunities, and who understand that resilience is the key to success. It’s about showing up, pushing forward, and proving that no challenge is too big.
As a sub-brand of The Show, NOSO takes that philosophy and makes it tangible. It gives teams a rallying point—an identity that fuels confidence, grit, and results. More than just a name, NOSO becomes a standard across sales offices, shaping the way teams train, compete, and win.
For NOSO to make an impact, it needs more than a brand, it needs a presence. A visual identity and launch strategy that not only defines what it stands for but ensures every seller embodies it.
Mission: Build a brand that turns adversity into advantage.
NOSO isn’t just a name. It’s a mindset. A system built for those who don’t back down from rejection, who see obstacles as opportunities, and who understand that resilience is the key to success. It’s about showing up, pushing forward, and proving that no challenge is too big.
As a sub-brand of The Show, NOSO takes that philosophy and makes it tangible. It gives teams a rallying point—an identity that fuels confidence, grit, and results. More than just a name, NOSO becomes a standard across sales offices, shaping the way teams train, compete, and win.
For NOSO to make an impact, it needs more than a brand, it needs a presence. A visual identity and launch strategy that not only defines what it stands for but ensures every seller embodies it.
Mission: Build a brand that turns adversity into advantage.
NOSO isn’t just a name. It’s a mindset. A system built for those who don’t back down from rejection, who see obstacles as opportunities, and who understand that resilience is the key to success. It’s about showing up, pushing forward, and proving that no challenge is too big.
As a sub-brand of The Show, NOSO takes that philosophy and makes it tangible. It gives teams a rallying point—an identity that fuels confidence, grit, and results. More than just a name, NOSO becomes a standard across sales offices, shaping the way teams train, compete, and win.
For NOSO to make an impact, it needs more than a brand, it needs a presence. A visual identity and launch strategy that not only defines what it stands for but ensures every seller embodies it.
Mission: Build a brand that turns adversity into advantage.
Statement of work
Statement of work
Statement of work
BRAND IDENTITY DEVELOPMENT (4–6 weeks)
Stakeholder Interviews & Story Development
Conversations with leadership and key sales reps to capture the culture, mindset, and impact of NOSO.
Define the NOSO story and how it integrates into The Show.
Visual Identity System
Logo and brand mark unmistakably NOSO.
Color, typography, and design elements
Brand Guidelines
Core Brand Assets
Brand Materials
Stationery
Training Decks
Apparel and Gear
Initial Launch Collection
Visual applications for digital and print.
Social Media Templates
Photography & Film Guide
BRAND LAUNCH STRATEGY (4–6 weeks, overlapping identity work)
Go-To-Market Plan
Strategic rollout across offices and recruits and The Show integration
Apparel and Gear Collection coordination
Recruitment & Marketing Assets
Social media content and templates designed to attract and motivate.
Website landing page framework for NOSO recruitment and storytelling.
Messaging and content direction for ongoing engagement.
Production Oversight (as needed, outsourced photography/video)
Brand storytelling through high-energy, real-world visuals.
Coordination of creative vendors for premium execution.
BRAND IDENTITY DEVELOPMENT (4–6 weeks)
Stakeholder Interviews & Story Development
Conversations with leadership and key sales reps to capture the culture, mindset, and impact of NOSO.
Define the NOSO story and how it integrates into The Show.
Visual Identity System
Logo and brand mark unmistakably NOSO.
Color, typography, and design elements
Brand Guidelines
Core Brand Assets
Brand Materials
Stationery
Training Decks
Apparel and Gear
Initial Launch Collection
Visual applications for digital and print.
Social Media Templates
Photography & Film Guide
BRAND LAUNCH STRATEGY (4–6 weeks, overlapping identity work)
Go-To-Market Plan
Strategic rollout across offices and recruits and The Show integration
Apparel and Gear Collection coordination
Recruitment & Marketing Assets
Social media content and templates designed to attract and motivate.
Website landing page framework for NOSO recruitment and storytelling.
Messaging and content direction for ongoing engagement.
Production Oversight (as needed, outsourced photography/video)
Brand storytelling through high-energy, real-world visuals.
Coordination of creative vendors for premium execution.
BRAND IDENTITY DEVELOPMENT (4–6 weeks)
Stakeholder Interviews & Story Development
Conversations with leadership and key sales reps to capture the culture, mindset, and impact of NOSO.
Define the NOSO story and how it integrates into The Show.
Visual Identity System
Logo and brand mark unmistakably NOSO.
Color, typography, and design elements
Brand Guidelines
Core Brand Assets
Brand Materials
Stationery
Training Decks
Apparel and Gear
Initial Launch Collection
Visual applications for digital and print.
Social Media Templates
Photography & Film Guide
BRAND LAUNCH STRATEGY (4–6 weeks, overlapping identity work)
Go-To-Market Plan
Strategic rollout across offices and recruits and The Show integration
Apparel and Gear Collection coordination
Recruitment & Marketing Assets
Social media content and templates designed to attract and motivate.
Website landing page framework for NOSO recruitment and storytelling.
Messaging and content direction for ongoing engagement.
Production Oversight (as needed, outsourced photography/video)
Brand storytelling through high-energy, real-world visuals.
Coordination of creative vendors for premium execution.
timeline
timeline
timeline
Stakeholder Interviews & Brand Story
Feb 1 – Feb 15 | Culture insights, brand positioning framework
Visual Identity Development
Feb 15 – Mar 15 | Logo, color, typography, brand guidelines
Brand Applications
Mar 1 – Mar 22 | Brand materials, apparel mockups, social assets
Go-To-Market Strategy
Mar 1 – Apr 12 | Launch plan, social templates, recruitment content
Marketing & Recruitment Assets |
Mar 15 – Apr 26 |Content strategy, production coordination
Final Delivery & Rollout
By Apr 30 |Full brand package, GTM playbook, final files
Stakeholder Interviews & Brand Story
Feb 1 – Feb 15 | Culture insights, brand positioning framework
Visual Identity Development
Feb 15 – Mar 15 | Logo, color, typography, brand guidelines
Brand Applications
Mar 1 – Mar 22 | Brand materials, apparel mockups, social assets
Go-To-Market Strategy
Mar 1 – Apr 12 | Launch plan, social templates, recruitment content
Marketing & Recruitment Assets |
Mar 15 – Apr 26 |Content strategy, production coordination
Final Delivery & Rollout
By Apr 30 |Full brand package, GTM playbook, final files
Stakeholder Interviews & Brand Story
Feb 1 – Feb 15 | Culture insights, brand positioning framework
Visual Identity Development
Feb 15 – Mar 15 | Logo, color, typography, brand guidelines
Brand Applications
Mar 1 – Mar 22 | Brand materials, apparel mockups, social assets
Go-To-Market Strategy
Mar 1 – Apr 12 | Launch plan, social templates, recruitment content
Marketing & Recruitment Assets |
Mar 15 – Apr 26 |Content strategy, production coordination
Final Delivery & Rollout
By Apr 30 |Full brand package, GTM playbook, final files
