Client
Client
Client
Brigham Lindsay
Brigham Lindsay
Brigham Lindsay
Total Cost
Total Cost
Total Cost
$2000 / Month
$2000 / Month
$2000 / Month
Timeline
Timeline
Timeline
6 Months
6 Months
6 Months
TRNCHWRK Social Media
TRNCHWRK Social Media
TRNCHWRK Social Media
brief
brief
brief
We’re proposing a social media system that aligns your presence with your discipline. This isn’t content for the sake of it—it’s strategy-first creation to build your audience, drive influence, and position you as the face of TRNCHWRK.
Objectives
Build Brigham Lindsay’s personal brand as a trusted sales mentor.
Position TRNCHWRK as the framework for elite sales growth.
Attract recruits, partners, and increase TRNCHWRK visibility.
Drive engagement with authentic, momentum-based content.
We’re proposing a social media system that aligns your presence with your discipline. This isn’t content for the sake of it—it’s strategy-first creation to build your audience, drive influence, and position you as the face of TRNCHWRK.
Objectives
Build Brigham Lindsay’s personal brand as a trusted sales mentor.
Position TRNCHWRK as the framework for elite sales growth.
Attract recruits, partners, and increase TRNCHWRK visibility.
Drive engagement with authentic, momentum-based content.
We’re proposing a social media system that aligns your presence with your discipline. This isn’t content for the sake of it—it’s strategy-first creation to build your audience, drive influence, and position you as the face of TRNCHWRK.
Objectives
Build Brigham Lindsay’s personal brand as a trusted sales mentor.
Position TRNCHWRK as the framework for elite sales growth.
Attract recruits, partners, and increase TRNCHWRK visibility.
Drive engagement with authentic, momentum-based content.
Statement of work
Statement of work
Statement of work
1. Brand Positioning
Define voice, tone, and pillars
Personal and company message clarity
Build TRNCHWRK as the training platform, Brigham as the example
2. Content Strategy
Monthly content calendar
Weekly themes (Mindset | Framework | Proof | Recruiting)
Platform targeting: Instagram, TikTok, LinkedIn
3. Content Creation
Motion graphics, templates, carousels
Video clips from speeches/interviews
Lifestyle + culture storytelling
4. Posting + Optimization
Scheduling and optimized timing
Caption writing, hashtag strategy
Weekly analytics overview
5. 1-on-1 Brand Coaching
Monthly 30-min review + brainstorm
Revisions based on performance
Realignment for seasonality (pre-summer/post-season/push weeks)
1. Brand Positioning
Define voice, tone, and pillars
Personal and company message clarity
Build TRNCHWRK as the training platform, Brigham as the example
2. Content Strategy
Monthly content calendar
Weekly themes (Mindset | Framework | Proof | Recruiting)
Platform targeting: Instagram, TikTok, LinkedIn
3. Content Creation
Motion graphics, templates, carousels
Video clips from speeches/interviews
Lifestyle + culture storytelling
4. Posting + Optimization
Scheduling and optimized timing
Caption writing, hashtag strategy
Weekly analytics overview
5. 1-on-1 Brand Coaching
Monthly 30-min review + brainstorm
Revisions based on performance
Realignment for seasonality (pre-summer/post-season/push weeks)
1. Brand Positioning
Define voice, tone, and pillars
Personal and company message clarity
Build TRNCHWRK as the training platform, Brigham as the example
2. Content Strategy
Monthly content calendar
Weekly themes (Mindset | Framework | Proof | Recruiting)
Platform targeting: Instagram, TikTok, LinkedIn
3. Content Creation
Motion graphics, templates, carousels
Video clips from speeches/interviews
Lifestyle + culture storytelling
4. Posting + Optimization
Scheduling and optimized timing
Caption writing, hashtag strategy
Weekly analytics overview
5. 1-on-1 Brand Coaching
Monthly 30-min review + brainstorm
Revisions based on performance
Realignment for seasonality (pre-summer/post-season/push weeks)
